Platform economics
What pick platforms actually take from cappers
If you sell picks, the platform’s cut is the single largest line item in your business, and three of the four biggest platforms will not tell you what it is. Here is what we could verify, and what we could not.
The 30% number is wrong, and everyone is still using it
Ask around and you will be told Whop takes 30%. It is the most-quoted figure in the category. Whop eliminated that marketplace commission in May 2025. A sale sourced through Whop’s marketplace now pays the same rate as a direct sale, and the all-in cost lands somewhere near 6–7% once payment processing is counted.
That is a 23-point error, and cappers are choosing platforms on it right now.
The comparison
The “Rate published?” column matters more than the number beside it. A platform that will not publish its take rate can change it whenever it likes.
| Platform | Rate published? | Effective cut | Where the number comes from |
|---|---|---|---|
| Whop | Published | ~6–7% all-in | Whop pricing page and multiple independent 2026 breakdowns |
| DubClub | Not published | 10–15% reported | Third-party comparison sites, unconfirmed |
| Winible | Not published | ~15% measured | Bettor Community checkout measurement |
| Fanbasis | Partial | Unclear | Fanbasis marketing pages |
Effective cut includes payment processing where the platform publishes it. Where it does not, the real cost to a capper is higher than the figure shown.
Platform by platform
Whop
- Platform fee
- 3% platform fee
- Processing
- 2.7% + $0.30 domestic card
The 30% marketplace commission was eliminated in May 2025. Marketplace-sourced sales now pay the same rate as direct sales.
DubClub
- Platform fee
- Not published by DubClub
- Processing
- Not published
Third-party comparisons put the take rate at 10–15%, varying by tier and volume. We could not confirm this against any DubClub-published source.
Winible
- Platform fee
- Not published by Winible
- Processing
- Not published
Winible says only that "we only make money if you do." Our own inspection of their checkout flow indicates roughly 15%. Treat as an estimate until Winible publishes a rate.
Fanbasis
- Platform fee
- Markets "0% commission" on direct sales
- Processing
- Not published
Operates a revenue-share model while advertising 0% commission on direct sales. The two claims are not reconciled anywhere public, and no rate card exists.
What the difference is worth
On $10,000 a month in subscription revenue, the gap between a 6% platform and a 15% platform is $900 a month, or $10,800 a year. That is the whole argument. It is also why a platform declining to publish its rate is not a neutral fact.
| Monthly revenue | Kept at ~6.5% | Kept at ~15% | Annual difference |
|---|---|---|---|
| $1,000 | $935 | $850 | $1,020 |
| $5,000 | $4,675 | $4,250 | $5,100 |
| $10,000 | $9,350 | $8,500 | $10,200 |
| $25,000 | $23,375 | $21,250 | $25,500 |
How we got these numbers
- Checked each platform’s own pricing page, terms of service, and help centre first.
- Where the platform publishes nothing, we say so rather than substituting a third-party guess and presenting it as fact.
- For Winible we measured the checkout flow directly. That is our own estimate, labelled as such, and we will replace it the moment Winible publishes a rate.
- We re-verify this page monthly. Fees in this category move without announcement, as the Whop change demonstrated.
Run one of these platforms and think we have a number wrong? Publish your rate card and we will update this page the same day. Get in touch.